HOP Nation Podcast – Episode 34 – Ron Greenberg
Ron Greenberg is the founder and CEO of GROWBILIZE, a global, strategic consultancy focused on enabling organizations deliver results within their most valuable accounts, through a unique account-based sales and marketing planning process.
Ron has delivered significant business results for a wide range of companies and clients, in large enterprises and startups. He brings deep experience in technology marketing, and in Japan/Asia Pacific. Ron has successfully led global marketing organizations in leadership positions: as General Manager, Global Marketing, for Microsoft’s Enterprise and Partner Group; as SVP, Worldwide Marketing at Avid Technology; and at several startup technology organizations, including as EVP of Business Development and Marketing at NICE/Actimize.
As Senior Vice President of Global Marketing at Avid Technology, Ron transformed the marketing organization and delivered growth in marketing-driven revenue, doubling pipeline value year-to-year.
As VP of Marketing for IBM Global Industries and Solutions, Ron led marketing efforts for a $60 billion global organization across its 18 industry units and global solution partners, helping to drive growth by developing integrated IBM brand offerings for the company’s services, software and hardware businesses.
Ron was a charter member of IBM’s Global Marketing Board, and its first CMO in Asia Pacific, based in Tokyo, where he built a world-class organization across 14 Asia Pacific countries – for all IBM divisions and brands, including partner marketing. There, he posted strong improvements in brand awareness and perception, and helped grow opportunity pipeline, revenue, and market share.
Ron serves on the Board of Advisors for the New Jersey Institute of Technology’s College of Science and Liberal Arts, a top 100 producer of minority STEM graduates, and is a team leader at New York Cares, the largest volunteer network in NYC, offering thousands of volunteer opportunities in nonprofits and schools.
0:30 – Ron’s bio
3:00 – Ron’s passion for marketing and sales – where did it come from?
6:00 – Evolving from learner to teacher, coming full circle
7:00 – Combining academia with practical experience; storytelling
8:55 – Moving into consultancy
13:00 – Strategy versus tactics
18:20 – Delivering value and proper positioning – understanding it from the customer’s perspective
21:40 – Tension between sales and marketing – closing that gap and finding alignment
27:00 – Aligning through adversity
28:00 – Shared research and data between sales and marketing
31:40 – Account-based sales and marketing
32:10 – Changing the organizational structure and how it can drive solutions
37:30 – Foundational marketing principles; emerging trends
40:00 – Helping buyers buy
45:00 – Creating a performance culture
47:30 – Personal success habits
52:42 – What Ron likes to do for fun!
54:45 – Ron’s famous musician meetings