Core Team

Corey Sigvaldason, ELP, CBB, MBA, PhD Student – The World Expert on High Performance Experts and Founder of HOP®

Corey’s life’s work is researching and teaching individuals, businesses, and organizations how to increase organizational performance and effectiveness. Corey is known for stretching people and organizations to grow into their potential by thinking “WHAT IF…” Corey brings a great deal of experience and energy to his clients. He is a national speaking champion, author, speaker, and trainer.

Along with his MBA, ELP, CFP (previously) and CBB designations, he has been an entrepreneur since the age of 10 and it is still a passion to this day as evidenced by his different enterprises. Corey has been actively involved in technology and innovation for years and helped set up and manage and mentor a business accelerator in his home province of British Columbia, Canada. Corey has helped thousands of businesses over the years start, grow, or sell their business and has worked with municipalities, provinces, and nations and led local, provincial and national organizations.

Corey now shares his experience and knowledge through the HOP® Performance Institute and HOP® Performance Leadership programs worldwide. Corey has worked with a number of clients ranging from sole proprietors to Fortune 500 companies like Future Shop/Best Buy & PWC and he has worked with a variety of industries from manufacturing to education, from retail to many others. Corey also sits on a number of boards and contributes his knowledge, experience, and network with a number of organizations and mentors many people as part of his passion to change the world.

Corey sees himself as a lifelong learner and to that end is in the final stages of completing his PhD in Management. Corey continues to teach and develop programs as well as head-up training sessions and consulting around the world. Corey is a man that believes in his vision and strives to leave every place he touches better than how he found it.


Kirk Baethke, Diploma in Broadcasting (Hons.), BGS – Expert in Residence, Business Communication

Kirk has been a life-long communicator – starting out by playing with his parents’ tape recorder when he was 2, moving on to winning public speaking competitions at 7, then volunteering at local radio and television stations in his teens.  Subsequently, with an honours diploma in Broadcast Arts in-hand, Kirk embarked on a 26-year on-air career in radio and television throughout Alberta and British Columbia.  During that time, Kirk has gained experience in sales & marketing, new media, website development and management, graphic design, plus management and leadership.

Most recently, he spent 6 years as a Supervisor/Manager with one of Canada’s largest telecom companies.  Over that time, his teams consistently scored at the top of the company’s national departmental engagement scores and he was involved in multiple initiatives to improve and evolve corporate culture.

His expertise in connecting and communicating with diverse audiences, a love of language, a keen interest in sport, plus his managerial experience, have combined to stir a passion for authentic, open leadership and effective personal and organizational communication – two of the core tenets of HOP®.